Our 9Needs Manifesto

We will offer specialised skills through an holistic approach

To achieve this, we will:

  • Develop new skills for recognising, framing (looking for systemic connections) and solving problems
  • Define problems holistically using systems and life cycle thinking,
  • Combine appropriate technical and social innovations
  • Analyse problems from multiple perspectives, including economic, social, institutional and environmental, as if both people and the planet truly matter

We will apply Special skills for eco-efficient production and resource usage

To achieve this, we will:

  • Develop LCT, LCA and 'cradle to cradle' skills, be familiar with technology know-how and appropriate application of light-weighting (materials reduction), renewables/new materials, extended product lives, reusability and recyclability (designing 'quality waste'), waste avoidance, energy issues and dematerialization (moving from products to dematerialized services)
  • Integrate efficient service provision in design solutions, by designing product- service systems, products suitable for sharing and pooling, pay per use or per experience
  • Maximize consumer satisfaction per service enjoyed by addressing human needs; consider different material and immaterial options to do so and choose the most sustainable one; design fertile products offering users' experience, emotion, relation, pride, self-esteem and awareness

We will develop special skills for communication and leadership

To achieve this, we will:

  • Lead the agenda — develop leadership skills
  • Tell engaging stories — develop presentation, narrative and scenario-setting skills
  • Forge new visions of enterprise — understand economic thinking without adopting it (know the language, but do not have the mindset of conventional business)

We will create change agents

To achieve this, we will:

  • be aware that the sustainability context expands the design context in thinking and practice
  • change perceptions — by making use of the diversity of 'value-added' outcomes of design for sustainability DfS
  • Set new aspirations — practice DfS approaches that provide significant, immediate and visible benefits to encourage consumers to aspire to a new, sustainable cultural representation of the 'good life'

We will raise awareness of the systemic and contextual realities

To achieve this, we will:

  • Be aware of context and connections(people, planet, prosperity; key drivers and timeframes)
  • Be aware of positive and negative impacts, feedback loops and side effects in this context
  • Be aware of choice and responsibility under these circumstances

We will learn together

To achieve this, we will:

  • Seek to work with other disciplines — practice inter-and trans-disciplinary thinking and practice
  • Be teacher-learners — practice mutual learning, creativity and team working, understand sharing ideas as a way to stimulate creativity
  • Participate with our peers — practice MI, through participation, involving an extended peer community of relevant stakeholders

We will take ethical responsibilities

To achieve this, we will:

  • Develop design that does no harm (responsible design, with integrity), but contributes to a sustainable way of a 'good life', long term and globally, also if applied in mass production
  • Create genuine consumer empowerment — offer design that enhances personal standing and acceptance, and thus social sustainability and encourages user involvement (consumer empowerment)
  • Focus on experiences not objects — develop practical, functional and fun design that deepens life experiences and strengthens personal and social cohesion

We will create synergies and co-create

To achieve this, we will:

  • Activate through participation
  • promote the development of teams, communities and networks
  • Engage in synergistic clusters of competence
  • Practice collaboration, sharing and partnering, and the involvement of stakeholders in the problem definition and the solution design process